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A canister, a screw-on top with a slot in it, and 13 blank lids — orange canister, white screw top and white lids, $34.99. The set is 3.1 inches wide and 3.1 inches tall.

Because each lid takes a sticker on both faces. Thirteen lids gives you 26 faces, so a single sticker sheet covers the whole alphabet without us shipping you 26 lids.

No. The first batch ships with blank lids, and the Letters sticker pack comes with batch 2, after the base toy has passed safety testing. Even then the stickers come on a sheet, not on the lids — and that's on purpose. Peeling a sticker and getting it onto a lid is fiddly work for small fingers, which makes it part of the activity rather than something we do at a factory.

Each letter is paired with a picture of something that starts with that letter's sound — A with an apple, B with a ball. When you look at the lid and name the picture, you say the sound out loud without having to think about it.

Right now it's pre-orders only, for a first batch of 20 sets. Nothing ships until it has passed independent safety testing. If the ship date moves, you'll hear from us first and can cancel for a full refund.

18 months to 4 years, with a grown-up nearby. It's supervised play.

Email us inside thirty days and we'll refund you. You don't have to ship it back — we'd rather you passed it on to a friend whose toddler might take to it.

We'll replace it, for a full year. Take it away from your child, send us a photo, and we'll print you another one. The whole point of this toy is that the first one still works after fifty years.